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Marketing Executive

MarketingGurgaon, HaryanaFull TimeMid Level
Job ID: HTS11305902

Job Responsibilities

  1. 1Develop and implement marketing automation strategies, campaigns, and initiatives that align with the company’s overall marketing objectives.
  2. 2Create and manage email marketing campaigns, including list segmentation, email design, content creation, and campaign analysis.
  3. 3Manage and optimize marketing automation platforms, such as Lusha, Apollo, ZOHO CRM, HubSpot, to ensure effective lead nurturing, scoring, and attribution.
  4. 4Collaborate with cross-functional teams, including sales, product, and content teams, to create integrated campaigns that drive engagement, conversion, and retention.
  5. 5Analyze and report on campaign performance metrics, such as conversion rates, open rates, click-through rates, and ROI, and use insights to optimize future campaigns.
  6. 6Stay up-to-date with the latest marketing automation trends, best practices, and technologies, and continuously improve the company’s marketing automation capabilities.
  7. 7Provide training and support to other marketing and sales professionals on how to effectively use marketing automation tools and strategies.
  8. 8Manage and oversee marketing automation vendors and agencies, as needed, to ensure quality and timely delivery of services.
  9. 9Collaborate with IT and other technical teams to ensure seamless integration of marketing automation platforms with other systems, such as CRM, CMS, and analytics tools.

Required Skills

  1. 1Minimum 3 years experience in marketing automation
  2. 2Expert in Lead generation tools such as LUSHA, APOLLO etc.
  3. 3Experience with lead scoring and nurturing
  4. 4Experience with ZOHO CRM, Hubspot.
  5. 5Ability to analyze data and report on campaign performance
  6. 6Well-versed in current marketing automation trends and best practices
  7. 7Email Marketing – Skilled in creating, executing, and optimizing email marketing campaigns.
  8. 8Lead Scoring – Experienced in identifying and prioritizing leads based on their behavior and demographics
  9. 9Skilled in creating and promoting content to generate leads and build brand awareness.
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